Price Reductions - To Advertise or Not
Thank you to Warren for submitting this topic:
On March 25, Bob wrote in What's New "We're averaging 126 price reductions per day over the past week. That's as high as they were back in October when we had approximately the same inventory."
I can only assume that this trend has continued or even intensified in the month since that post (Bob would have more accurate data on this). (It's now 166/day over the past week -Bob) I've been watching the listings for a couple of months (as I'm thinking of buying this fall) and I bookmark ones that catch my eye with the list price at that time in the bookmark title. There seems to be three schools of thought on reducing the list price:
1. Full disclosure - Listing states that "Price reduced by $xx,xxx!"
2. Partial disclosure - Listing states that "Price Reduced!" but no mention of by how much.
3. No disclosure - Even though list price has went down, no mention is made in the listing.
What are people's thoughts on this? Does advertising a list price imply weakness and desperation? Or does advertising a price reduction establish a more solid floor to negotiating (ie: "I've already reduced the price by $xx,xxx - I can't go any lower).
Do price reductions even matter? If a listing is overpriced by $50,000 and the price is reduced $30,000, will buyers take notice or just disregard it as still overpriced?
During the height of the boom, I heard many people argue that sellers were intentionally listing low in order to encourage bidding wars (and ultimately get a higher price than they could have with an accurate list price). CBC National had a story last night of a flipper in Toronto who has listed his house at $1 for that exact reason - to generate interest and spark a bidding war. Has the inverse now happened, with sellers listing high and then reducing in the hopes of sparking a frenzy? "Price reduced $50,000!!" does catch the eye...
Or is it all just a gimmick? I've seen listings proudly advertise "Price Reduced!!" when it was dropped by less than 1%. Perhaps the only true price reductions are the unadvertised ones?
What are people's thoughts?